Privacy Policy
Effective Date: March 25, 2026
TL;DR – Privacy Summary
We collect personal information you provide (such as name, phone number, email, and project details) and automatically collected data (such as website activity and device information) to provide services, respond to inquiries, and improve our marketing and website performance.
We use tools such as Zoho CRM, Talkdesk (for calls and SMS), and advertising platforms including Google Ads, Facebook (Meta), and Microsoft Ads, which may collect and process data for analytics, communication, and advertising purposes.
We may share your information with authorized dealers, service providers, and marketing platforms to fulfill business operations. We do not sell your personal information in the traditional sense.
Phone calls may be recorded, and SMS communications may be used for service and follow-up purposes.
Your data may be processed in Canada or the United States. You may have rights to access, correct, or delete your personal information depending on your location.
To request access or make a privacy inquiry, contact: [email protected]
Maritime Metal Roofing Ltd. is the official and exclusive installer of the Interlock Lifetime Roofing System in Nova Scotia, Canada. I.E.L. Manufacturing Ltd. is the legal owner of the Interlock® Group’s trademarks, copyright and intellectual property.
Depending on your interaction, your personal information may be processed by one or both entities, as well as authorized dealers and service providers.
Interlock Roofing Ltd. and affiliated entities (“Interlock,” “we,” “our,” or “us”) are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website(s), submit a request, or interact with our services.
By using this website, you acknowledge and consent to the collection and use of information as described in this Privacy Policy.
1. Information We Collect
We may also collect information through third-party tools and technologies integrated into our website, including user interaction data such as clicks, page activity, and engagement with on-site features.
Personal Information You Provide
• Email address
• Phone number
• Mailing address
• Property/project details
• Any information submitted through forms or communications
Communication Data
• SMS/text messages
• Emails and chat interactions
Automatically Collected Information
• IP address
• Device and browser type
• Pages visited and time on site
• Referral sources (e.g., Google Ads, Meta Ads, Microsoft Ads)
• Interaction and behavioural data
2. How We Use Your Information
We use your information to:
• Provide quotes and services
• Respond to inquiries and customer support requests
• Schedule consultations and installations
• Communicate via phone, SMS, and email
• Improve website performance and user experience
• Measure marketing performance and attribution
• Comply with legal and regulatory obligations
We may also use third-party tools and services to enhance website functionality, improve user experience, analyze performance, and support marketing and advertising efforts.
We limit the collection and use of your personal information to what is reasonably necessary for the purposes described in this policy.
3. How Your Information Flows Through Our Systems
Your information may be processed through the following systems:
1. Website → form submissions and interactions
2. Zoho CRM → lead storage and management
3. Talkdesk → call handling, recording, SMS communications
4. Advertising platforms (Google, Meta, Microsoft) → campaign measurement and remarketing
5. Authorized dealers and installers → service fulfillment
Each system processes information only as necessary for business operations.
4. Call Tracking, Recording & SMS Communications
We use communication platforms such as Talkdesk and related technologies.
• Calls may be recorded, transcribed, monitored, and analyzed for quality assurance, training, and marketing attribution
• Call tracking technologies may associate your phone call with website activity and advertising interactions
• SMS messages may be used for service updates, reminders, and follow-ups
• Message and data rates may apply
• You may opt out of SMS communications at any time by replying STOP
5. Cookies, Tracking & Advertising Technologies
We use essential, analytics, and marketing cookies and similar technologies to enhance your experience and support marketing efforts. These technologies may collect information across devices and sessions.
By using this website, you acknowledge and consent to the use of cookies, tracking technologies, and third-party tools as described in this Privacy Policy, subject to your browser settings and applicable consent preferences.
Analytics & Performance
• We use tools such as Google Analytics to understand website usage and improve performance.
Advertising & Retargeting
We use:
• Google Ads
• Meta (Facebook/Instagram) Ads
• Microsoft Ads
These platforms may:
• Track interactions across websites
• Associate behavior with advertising campaigns
• Deliver personalized or targeted advertising
Depending on your location, these technologies may be subject to your consent preferences.
Third-Party Services & Tracking Technologies
• Zoho CRM (lead management and customer data storage)
• Talkdesk (call tracking, recording, SMS communications)
• Google Analytics (website performance tracking)
• Google Ads (conversion tracking and remarketing)
• Meta (Facebook/Instagram advertising platforms)
• Microsoft Advertising (Bing Ads)
• Real Works Labs (interactive widgets and engagement tracking)
These third parties may use cookies, pixels, and similar technologies to collect information about your interactions with our website and other websites for analytics and advertising purposes.
Call tracking technologies may associate phone calls with website visits, advertising campaigns, and user sessions to measure marketing performance and attribution.
We do not control and are not responsible for the privacy practices of third-party service providers, which are governed by their respective privacy policies.
Real Works Tools
Data collected through these tools is processed in accordance with Real Works’ privacy policy and applicable data protection laws.
6. CRM & Data Management
We use Zoho CRM and related systems to store and manage customer and lead data.
Your information may be:
• Stored securely in CRM systems
• Used for sales, marketing, and customer service
• Accessed only by authorized personnel
7. Sharing of Information
We may share your information with:
• Authorized Interlock dealers, distributors, or installation partners
• Service providers (CRM, hosting, analytics, communication platforms)
• Advertising platforms (Google, Meta, Microsoft)
• Legal or regulatory authorities when required
We do not sell your personal information for monetary compensation. However, certain data sharing for advertising may be considered “sharing” under applicable laws.
Information submitted through our website may be shared with authorized Interlock dealers, distributors, or installation partners for the purpose of responding to inquiries, providing quotes, and fulfilling services.
8. Cross-Border Data Transfers
Your information may be processed and stored in Canada, the United States, or other jurisdictions where our service providers operate.
By using our services, you consent to such transfers.
9. Data Retention
We retain your personal information only as long as necessary for business and legal purposes, including:
Lead and customer data: up to 36 months
Call recordings: up to 24 months
Analytics data: based on platform retention settings
10. Your Privacy Rights
Depending on your location, you may have the right to:
• Access your personal information
• Request correction or deletion
• Opt out of certain data uses
• Withdraw consent where applicable
To exercise your rights, contact us at: [email protected]
11. California Privacy Rights (CCPA/CPRA)
• Know what personal information we collect and use
• Request deletion of your personal information
• Opt out of the “sale” or “sharing” of personal information
• Limit use of sensitive personal information
We may share information with advertising partners for cross-context behavioral advertising, which may be considered “sharing” under California law.
You can exercise your rights via:
• “Do Not Sell or Share My Personal Information”
• Email: [email protected]
12. Canadian Privacy Rights
We comply with applicable Canadian privacy laws, including PIPEDA.
You may have the right to:
• Access your personal information
• Request corrections
• Withdraw consent
13. Legal Basis for Processing
We process personal information based on:
• Your consent
• Contractual necessity
• Legitimate business interests
• Legal obligations
14. Data Security
We use industry-standard safeguards including encryption, access controls, and secure data storage practices to protect your information.
While we implement reasonable safeguards, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
15. Automated Decision-Making
We do not use automated decision-making processes that produce legal or similarly significant effects without human involvement.
16. AI & Data Usage
We do not use personal information submitted through our website to train artificial intelligence models for external use.
Limited data may be used internally for operational purposes only.
17. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
18. Children’s Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.
19. Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
20. Contact Information
If you have questions about this Privacy Policy, please contact:
• Email: [email protected]
• Company: Maritime Metal Roofing Ltd. / I.E.L. Manufacturing Ltd.
